A buyer asks about a truck at 8:30.
Your sales staff left at six. The website inquiry sits in an inbox nobody opens till nine the next morning, or the call goes to voicemail. By the time someone follows up, that buyer may already be trading texts with another lot.
The first store that answers usually gets the conversation, and the conversation is usually what turns into the sale. None of this is your people’s fault — nobody is paying a salesperson to sit by the phone at midnight. But the lead doesn’t care whose fault it is.
You don’t need to keep someone at a desk all night. You need a way to answer the buyer in your store’s name, from your actual inventory, and hand your staff a conversation they can pick up when they get in.
You don’t have to take my word for any of this. I test your store first.
With your permission, I spend one long weekend — Thursday through Sunday — reaching out to your store the way a customer would: website forms at night, a call to the main line after close, a text, a Facebook message. I write down exactly what happens, with timestamps, and you get a one-page report. It looks like this:
| Test | Sent | What happened |
|---|---|---|
| Website form — truck listing | Thu 9:42 pm | No response |
| Phone call to the main line | Thu 10:05 pm | Voicemail — no text-back, no callback logged |
| Text to the store number | Sat 9:18 pm | Auto-reply Sun 9:04 am — almost 12 hours later |
| Website form — general question | Sat 11:15 pm | Email reply next morning, 10:07 am |
| Facebook page message | Sun 7:30 am | Answered Monday |
This is the report format. Your audit uses your store, your listings, and your timestamps.
Then we do the math with your volume, not mine — how many inquiries you get in a week, how many of them land after hours, and what a lost sale or two a month adds up to on your lot. You keep the report either way. If you never hire me, it still showed you something true about your own store.
Run it with your numbers
Drag the sliders to match your store. This is the same math that goes in the audit report — no numbers from me, yours go in and the answer comes out.
Weekly inquiries × after-hours share × share lost, × 4.33 weeks, × your gross per sale. Change any number and argue with it — that’s the point.
Three steps, and only one of them asks anything of you.
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The audit comes first
Four days of testing your store with your permission, then a one-page report with your own timestamps and your own numbers. No pitch at the end unless you ask for one.
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I set it up on your lot
I come to your store, put the Responder on your inventory and your phone lines, and tune it to how your people actually work. Your staff gets a walkthrough before it ever talks to a customer, so nobody is blindsided by it.
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You read one email
Every morning: who reached out overnight, what they were after, and who is worth calling first. I watch the conversations and tune the system the way you’d watch any employee who talks to your customers.
A conversation, not a robot wall.
This is a sample, written to show the shape of it. On your lot it runs on your inventory, your hours, and your store’s name.
Notice what it didn’t do: invent a price, promise financing, or guess at a trade value. It answered what’s true, kept the conversation warm, and handed a named, ready customer to a human in the morning.
You’ve probably already ignored one of these chatbots.
I watched a dealer pay for a chatbot for eight months and never log in once. The leads kept coming in at night and nobody answered them — same as before, except now there was a monthly invoice for it. That experience is exactly what this is built to not be. You’ll work directly with me:
I’m an hour away, not a time zone
When a national vendor’s tool breaks on a Saturday night, you get a ticket number. When mine needs attention, you get my cell number — and when something needs eyes on it, I drive to your lot and sit with your people. Your store is my neighborhood, not a territory.
You don’t get a login. You get it handled.
There is no dashboard for you to learn and no settings page for you to babysit. I set it up, I tune it, I watch it, and the morning digest is the whole job on your end. You got into the car business to sell cars, not to manage software.
It’s run like production, because that’s my trade
I’ve spent twenty-plus years in IT operations, including running systems overnight where a failure at 2am is a real problem. The Responder gets the same treatment: guardrails on what it can say, conversations reviewed, and a simple rule it never breaks — it does not invent prices, inventory, or promises your store has to keep.
Your salespeople hear it from me first
Owners buy tools; salespeople quietly kill the ones they think are stealing their leads. Before the Responder goes live at your store, I walk your crew through what it does: it doesn’t close deals and it doesn’t take commissions. It answers at midnight and hands them appointments with names attached.
I work the same hours it does
I’m a night-shift operator. The hours your store is dark are the hours I’m awake, at a console, watching systems run. This wasn’t built by someone guessing what happens at 2am — it was built by someone who lives there.
$750 to set it up. $695 a month to keep it running.
If we’ve talked, you’ve seen your audit, and you’re ready — the setup fee is payable right here, and we start building. If we haven’t talked yet, get the free audit first. That’s the order this is supposed to happen in.
- 24/7 text response for website leads and missed calls
- Set up in person, on your inventory, phone lines, and hours
- Morning digest of every overnight lead, with full conversations
- Conversation review and tuning — the system gets watched, not just installed
- Staff walkthrough before go-live, so your crew works with it instead of around it
- Support from Chris directly — the person who built it is the person who answers
No long contract.
Paying the setup fee starts the build. The $695 monthly begins once your Responder is live, and we set that up together — it isn’t sold from a button. If it stops earning its keep, you stop paying it.
Straight with you: one recovered sale a month covers the monthly cost several times over on most lots. But don’t do that math on my say-so — do it on your audit, with your numbers, and then decide.
Let’s look at your after-hours leads.
Start with the free audit — four days of testing, a one-page report, and your own numbers to decide on. If we’ve already talked and you’re ready to get started, you can pay the setup fee below.
Setup payment is handled by Stripe.